thruma marketing
Effectively marketing your business is one of the most crucial steps you can take towards profitability. But even so, many businesses don’t seem to be able to successfully or efficiently market their own company, organization, or corporation.
Simply stated, committing to marketing is hard, and there are many reasons why, but here are a few of the top reasons we’ve found:
#1: The value of marketing is often misunderstood
There are many potentially misguided thoughts out there in regards to marketing… “all my business comes by referral,” “I never spent money on marketing and my business grew,” “marketing wastes money,” “I see no value in marketing,” “marketing is all luck, so why spend money on it,” and so on. Simply stated, neither marketers nor marketing matters anymore.
Have you stopped to consider recently what are your thoughts on marketing and your current marketing endeavors?
#2: With everything else to do and accomplish, marketing your business is often last on the list.
Regardless of where marketing fits in your organization, at some level and at some point you have to work with developing products, hiring and onboarding new employees, creating business plans, going over finances, art direction, immediate rushes and needs, and on and on and on. With all of these essential tasks on your to-do list, effective marketing often falls to the bottom of the priority list.
Where does marketing fit in your priority list?
#3: There is not enough time to develop and market your business at the same time.
Another common reason that comprehensive and measurable marketing is not a priority is that there isn’t enough time in the day to market and expand a company conjointly, even if the importance of marketing is understood and implemented in a way that measures the effectiveness of every dollar being spent.
Working measurable, effective, results-driven, and reportable marketing into individual workloads often means sacrificing something else.
Are you sacrificing developing your business at the expense of your marketing endeavors?
#4: Finding and hiring the right marketing person(s) is time consuming.
Taking marketing off your workload and deciding to hire in-house is a long and difficult process. You need to post ads, screen candidates, conduct interviews, and onboard new members. Ironically, hiring competant marketers actually requires a lot of marketing, since you want to spread the word and find the right person for the job.
This long, intense process often results in unintended procrastination, which ultimately means that the marketing duties fall back onto the desks of others… repeating the self-destructive cycle. Whether or not you decide to hire a marketing professional, the path will still be incredibly involved and time consuming, especially in the short-term.
Do you have the right marketing team in place in your business?
#5: You’re not reaching your ideal client effectively enough to get the results you need from your marketing related endeavors.
A consequence of juggling too many things is ineffectiveness. When you’re not able to do the job properly, no matter how much experience you have, the results won’t be measure up to their potential. Not only will this damage your business, but you might start to feel like marketing isn’t worth your while, and it keeps getting pushed further and further down on the to-do list.
Do you know and are you reaching your ideal client?
#6: All of your data lives on too many platforms that are not completely integrated.
Technology is both a blessing, and a curse. With social media alone, you’ll find yourself managing Facebook, Twitter, Instagram, and LinkedIn, just to name a few. Then you have to add in marketing software like SumoMe, Constant Contact, or MailChimp, plus various task trackers, reputation management solutions, brand mention and comment tracking, listing distribution and consistency, competitor marketing, constantly changing SEO and Google algorithms and mandatory rules, security notices, your leads, where the leads are in the sales funnel, how they are being nurtured, followed-up and communicated with, and… is your head spinning yet? Regardless, if you are spending money on any of these, knowing where it is going and what it is accomplishing is not optional.
Is your data working for or against you in your business?
Is your data working for or against you in your business?
How committed are you to your marketing?
Marketing… and not just good marketing, but the kind of marketing that separates you from your competition… is hard to commit to. If you feel overwhelmed by the difficulties of marketing your business or if you prefer to focus your time in other areas, perhaps it’s time to consider hiring the professionals at THRUMA to manage and take your marketing to the next level.
What’s at Stake?
Marketing is an increasingly complex affair. If you show your brand, products and services in the best light to the right people at the right time, then you’re going to grow. Yet, make no mistake… poor marketing can hurt your business. The effects can be disastrous, and often it is difficult to know where you are going wrong. Business owners are always short on time and are often short on expertise when it comes to marketing their operation effectively. THRUMA is here to help you plan and execute the strategy you need to grow.
Poor Marketing Is Expensive
If your marketing lacks direction, then what you are doing is going to be expensive. It’s all about return on marketing investment – if your efforts are disorganized, or have no research or audience knowledge behind them, you are spending money blindly. By using the wrong marketing mediums, or targeting the wrong people, you’re eating up budgets that could be better used elsewhere. Make the right decisions with your advertising or sales promotions, you’ll engage your market, generate traffic, get an edge on your competitor set and grow your business. Get it wrong and you’re not just wasting money. At best, you’re ignored. At worst, you’re alienating your customer base.
Poor Marketing Is Directionless
The best marketing strategies are built to match the needs of their customers, working with their business goals and the resources they have at their disposal. If you don’t know who your target market is, then you need to research who they are and focus on them. A non-targeted marketing strategy will be completely useless if you don’t get in front those that need to experience it. Your marketing efforts should be formulated to be part of one all-encompassing strategy. Each component is a cog in a bigger machine, all working together for you and your customers benefit. If your marketing consists of a series of random or disjointed parts, you will struggle to achieve your business goals.
Consumers Hate Poor Marketing
If your audience doesn’t like your marketing, then many of them will simply never use you. Poorly targeted, irrelevant marketing does nothing but annoy. If you’re irritating potential customers, you have little hope of selling them anything. Online marketing is a case in point. Used correctly, it is a brilliantly cost-effective way of connecting with your audience and converting them into customers. However, without a targeted strategy, you can hit the wrong people who may find your marketing irrelevant and aggravating. Recent research revealed around 30% of internet users will steer clear of websites where online ads interfere with the content they want to read. It’s a cliché but it is true: people don’t hate ads, they just hate the wrong ads!
Managing your brand is one of the most important part of your marketing efforts, from advertising and product design to your communication and customer service. If you build a good brand and deliver on your promises, your business will grow. Get it wrong, and your customers will quickly form a negative view and look elsewhere.
Poor Marketing Means Poor Branding
Branding is vital to businesses, and that’s why the most successful companies in the world spend millions and millions of dollars on it (Coca Cola spent $4.7 billion on marketing alone in 2022!!), and while on a much smaller scale, it’s no less important to small and medium sized businesses. Your brand represents your relationship with your customers. It’s how you make them feel and why they chose to buy your product or service – or not!
Managing your brand is one of the most important part of your marketing efforts, from advertising and product design to your communication and customer service. If you build a good brand and deliver on your promises, your business will grow. Get it wrong, and your customers will quickly form a negative view and look elsewhere.
Now What – How Do I Get Maximum Value From Hiring a Marketing Agency?
We’re listening.
We hear your concerns loudly and clearly. Failure is not an option. Risking your dream and your money on an agency that, prior to contacting them for help, was a stranger to you is complicated. The majority of our clients are entrepreneurs who have a dream and have risked it all to achieve financial prosperity and influence the world.
To best illustrate, consider the story of a Refractive Surgery practice in Arizona we helped achieve their dreams (and then some to the tune of a mid double-digit million acquisition by private equity). When we first met them they were convinced they were at the top of the class. More accurately, they tried to convince us they were. Something about what they thought they were and the data we had didn’t sync up. In our estimation, they we loaded with potential and deprived of results.
In a private meeting of directors and owners, we did the hard math and took a huge risk in exposing personalities and egos. When we did the math they’d never done we realized they had no idea how they were performing. They estimated a sales conversion rate of 80%. We determined it was just over 30%. They estimated a 95% capture rate. We determined it was closer to 40%. They thought 98% of their sales leads showed up for their consultation. Again, we determined they were off by almost 40%.
To say that their return on ad spend was abysmal is understating the obvious.
Long story short, within 2 months we implemented sales strategies that increased capture to 87.5%, show rate to 91% and conversion rate to 60%. In a short time they doubled their monthly revenue.
Then, we turned on the advertising and monitored it like hawks – turning $70,000/month in radio advertising and sponsorships into $200,000 in new revenue.
And, we’ve repeated that formula time and again with the same result.
Contact us today!
Hiring a marketing agency is one of the most responsible things you can do for your company. It shows you take your business’s future seriously and are willing to do what it takes to see it succeed. If you’d like to know more about how THRUMA Marketing can help your company grow, please fill out our form at the bottom of the page and we’ll get in touch with you right away.